Category Archives: Digital Marketing Strategy
Excuses for not leveraging business metrics
Business Metrics that Matter I’m having more and more conversations with business leaders that are still not leveraging the metrics at hand. There’s an old saying that I have bumped to the top of my 2015 presentations when talking with … Continue reading
Have You UNOPTIMIZED Your Marketing Campaigns Yet?
Yes, you heard me right… UN-optimize them. If you are like most companies with good marketing strategies, you focus on getting the right ROI, lead targets, and marketing demographics into your campaigns. You often start life casting a wide net … Continue reading
Top 4 Marketing & Sales Tips for Lead Gen. in a Bad Economy
Managing your company’s lead flow is more important than ever. With the recent hit on the stock market, talks of a double dip recession and the increase in unemployment rates and corporate bankruptcies, companies are pushing harder to do more … Continue reading