Somewhere around spring every sales team hits the same wall. The quarter is half gone, the number is still a long way off, and the jokes get darker. That is when I send a video.
Sales parody works because it is uncomfortably accurate. Parody takes a serious situation, exaggerates it, and lets you laugh at what you could not say out loud in the forecast meeting. This one has been circulating in my own inbox for a while:
Why I send these to the team
- Look at what you actually did. Pressure makes everyone forget the wins from three weeks ago. Name a few.
- Keep your sense of humor. A team that can laugh at the pitch can fix the pitch.
- Help the person who is struggling. Somebody on your team is having a rougher month than they are admitting. A video is a low-stakes way to say you noticed.
Watch it, send it to someone who needs a lift, and tell me your own favorite sales parody. I am always collecting them.