Recently the Senior Marketing Manager at Campaigner® Email Marketing and the Managing Editor for the Campaigner® Thought Leadership Program with EyesOnSales.com. Before Campaigner®, Jeff was VP if Interactive Marketing and New Media at Mzinga.com, an Enterprise Learning Management and Social Engagement Solution provider.
An established SaaS B2B leader with 17 years of working in emerging market start-up environments developing closed loop, multi-million dollar Sales and Marketing lead generation campaigns. Having risen in the ranks from Webmaster, Jeff leverages his technical background and integrates hidden technologies into all of his online marketing campaigns to provide detailed tracking and reporting on all campaigns from PR all the way through remarketing and upselling generating hundreds of thousands of leads for enterprise sales organizations.
His Big Data and metrics driven results have been achieved from utilizing industry best practices, home grown reporting and tracking algorithms to increase revenues, reduce cost per lead, increase close rates, report and maximize customer life time values across all campaigns. Jeff has a successful track record of helping position B2B companies for additional funding or acquisition.
Jeff started his career in Interactive Marketing working for Intranets.com (now WebEx/Cisco), where he was responsible for developing interactive advertising and marketing solutions to attract larger volumes of qualified B2B customers to subscribe to a growing list of online services.