Author Archives: Jeffrey Cody

Free Range Kids: the Right Way, the Wrong Way, and the Cody Way

In partial response to the Washington Post article ‘Free-range’ kids and our parenting police state I was a semi-supervised free range kids in very unique environments. Growing up, my daycare was often on a construction site, on a farm, at … Continue reading

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Excuses for not leveraging business metrics

Business Metrics that Matter I’m having more and more conversations with business leaders that are still not leveraging the metrics at hand. There’s an old saying that I have bumped to the top of my 2015 presentations when talking with … Continue reading

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Top 50 Irish Sayings & Proverbs

Make St. Patrick’s Day Even Better with these 50 Irish Sayings 1. May the luck of the Irish be with you! 2. If you want praise, die. If you want blame, marry. 3. Here’s to a long life and a … Continue reading

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Video: Humor with Sales Motivation

Parody: par•o•dy [par-uh-dee] The act of using humor or satire to imitate a serious situation. I thought I would close out the 2014 season, again, with 2 of my favorite sales parodies. Given the stresses brought on by a weak … Continue reading

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You are missing critical lead information!

The experts have spoken. Shorter lead capture forms provide the highest sign-up rates. But if you are stopping at First Name, Last Name, Email, and Phone, you won’t be able to leverage these leads in any intelligent way in your … Continue reading

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5 Tips for Creating More Sales with Email Marketing

Now, more than ever, sales people have direct access to a variety of tools to help them be more responsible for their own successes. Email marketing tools are one of the best touch points for existing customers, or to wake up prospects … Continue reading

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17 Tips to Maximizing Your Email Marketing Success

Permission-based email marketing has a higher return on investment than unsolicited email, direct mail, or traditional advertising and has revolutionized the way we do business. Backed by measurable results, studies show email marketing is the marketing tool of choice for … Continue reading

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Have You UNOPTIMIZED Your Marketing Campaigns Yet?

Yes, you heard me right… UN-optimize them. If you are like most companies with good marketing strategies, you focus on getting the right ROI, lead targets, and marketing demographics into your campaigns. You often start life casting a wide net … Continue reading

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SURVEY: 22% Say Hitting Their Quota is Easier – Do Tell

So, here we are, end of the quarter, and the quota hanging around your neck is getting heavier and heavier. In our recent EyesOnSales sales survey, we asked you “Are you finding it easier or harder to hit your sales … Continue reading

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Selling Styles: Art or Science (A Love Story)

I love my job. My primary responsibility is to create LEADS. In my career, I’ve created a few hundred thousand quality leads to be distributed across an array of sales teams. With numbers of this scale, the main issue that … Continue reading

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