Category Archives: Marketing Campaigns
You are missing critical lead information!
The experts have spoken. Shorter lead capture forms provide the highest sign-up rates. But if you are stopping at First Name, Last Name, Email, and Phone, you won’t be able to leverage these leads in any intelligent way in your … Continue reading
5 Tips for Creating More Sales with Email Marketing
Now, more than ever, sales people have direct access to a variety of tools to help them be more responsible for their own successes. Email marketing tools are one of the best touch points for existing customers, or to wake up prospects … Continue reading
17 Tips to Maximizing Your Email Marketing Success
Permission-based email marketing has a higher return on investment than unsolicited email, direct mail, or traditional advertising and has revolutionized the way we do business. Backed by measurable results, studies show email marketing is the marketing tool of choice for … Continue reading
Have You UNOPTIMIZED Your Marketing Campaigns Yet?
Yes, you heard me right… UN-optimize them. If you are like most companies with good marketing strategies, you focus on getting the right ROI, lead targets, and marketing demographics into your campaigns. You often start life casting a wide net … Continue reading